Master’s students in digital marketing learn how to make data-driven marketing decisions and develop content tailored to specific target audiences. The course builds on the basics of marketing and business by teaching students how to analyze data, plan content, and conduct market research. In marketing, business, and management, graduates may find employment opportunities. The rise of digital marketing and the globalization of markets has necessitated a shift in organizational thinking. For this reason, the Bureau of Labor Statistics (BLS) predicts a 10% increase in advertising and marketing managers’ job growth over the next decade. In May 2021, the median yearly wage for this group was $133,380.



















