What is SEO & How to Optimize it for Google?
Search Engine Optimization (SEO) is how you customize your domain or website content, such that search engines such as Google and Yahoo readily find it.
There are multiple factors which affect the ranking and the search engine visibility of a website, such as:
Crawlability: Before Google thinks of even ranking the website, it first checks whether the website actually exists or it does not. Google has a number of ways to discover if the website has been using new and fresh content. However, amongst the various methods of checking, the most prominent ones is ‘Crawling’. In the simplest terms, crawling in the process of where Google follows multiple links on the website, and to do this, Google uses a computer program which is known as Spider.
Mobile Friendliness: Did you know that almost 65% of the searches on Google come from mobile devices? Also, this number is rapidly growing each year. Google now makes use of the mobile version to rank the websites. This is because, out of every 10 online customers, 8 of them would not access or visit the website the second time, if it is not mobile friendly. Hence, in today’s times it is very important for the websites to be mobile friendly.
Page Speed: Page speed refers to the process of how quick the page loads on the internet. Page speed is known to be a very important ranking factor used both for desktop and mobile phones. This is because Google wants to keep its users satisfied and no online visitor would like to wait for the page to download each time.
Mainstream Benefits of Learning about SEO?
There are multiple benefits of getting SEO training Gandhinagar, if you get your hands on a professional. Here are some of the benefits why one should learn more about SEO:
- Currently there is a huge demand for SEO experts in the market, hence it makes sense to equip yourself with the SEO skills to get and edge over the other candidates.
- If you have SEO knowledge, it can help you become a freelancer, and earn good money by working on multiple projects.
- If you understand SEO and the behaviour of search engines properly, then you can easily optimize your website by making it rank at the top on various search engines such as Google.
- SEO pushes the websites to enhance the quality by revamping the content and making it relevant, making the website more responsive etc.
- If you understand the different SEO techniques properly, then you would never have to spend on paid ads, and use your hard-earned money because the biggest USP of SEO is that it generates ‘Organic Results’.
Why is Pankaj Kumar SEO Institute Gandhinagar, considered to be the Top Institute:
Pankaj Kumar is one of the most renowned and known SEO experts in Gandhinagar. The course offered by the SEO institute is excellent, as it covers every important topic which is needed to be understood by individuals who either want to make a career out of it, or have a website and want to improvise it. The experts make sure to provide personalized attention to each and every individual. Also, students have the access to ask as many queries they have, and they can expect detailed answers for the same.
The SEO course is taught by the industry leaders, who have in-depth theoretical knowledge as well as practical hands one experience in utilizing the SEO techniques in real life.