What are the benefits of display advertising in digital marketing?
Do you know what display advertisement is? It is the medium of displaying your ads to your potential customers through a stronger display network. Display advertising on the Google Display Network is effective in helping advertisers achieve a variety of goals, from branding to direct response. But, what are the benefits of display advertising?
Benefits for brand advertisers
The primary benefits of display advertising are that your brand advertisement can reach potential clients. Typically, brand advertisers want to make sure their message reaches the target audience. At the same time, they want to control where the brand is displayed, and the cost per impression of ads.
Other benefits of display advertising are related to network customization. The Google Display Network allows advertisers to create a custom network of sites that use a wide range of targeting technologies. These technologies allow advertisers to connect with their target audience more efficiently and frequently.
Branding is endless
The benefits of display advertising are endless. If your primary concern is branding goals, manually select the sites on which you want your ad to appear. You can also use site and category exclusions as well as negative keywords to prevent certain sites, and content from appearing on your network.
The benefits of display advertising are that it delivers measurable performance for branding, and direct display advertising customers, maximizing their results. This allows you to find and reach the most interested audiences.
Transparency, actionable insights, and auction value
In terms of campaign management, tools such as Placement Performance Reporting, Conversion Optimizer, and Conversion Tracking give you full visibility into what’s working and what’s not. This gives you the actionable insights you need to effectively optimize your campaigns.
So, now that you know the benefits, it will facilitate you if implemented correctly.