LinkedIn offers many benefits to business and is today the most important professional social network in the world. This network contains companies, and professionals of all kinds – customers, employees, partners and competitors. But, what are the benefits of LinkedIn marketing? However, there are still many professionals who still do not have a profile for their business within this platform. Are you one of them? If so, today we bring you important benefits of LinkedIn marketing.

LinkedIn expand your network

One of the most important benefits of LinkedIn marketing is to expand your network. By having a profile of companies on LinkedIn, you can maintain contact with clients that you already have in your portfolio, and make yourself known regardless of geographic boundaries.

Connections and networking

Through the benefits of LinkedIn, marketing you can share information and participate in groups and conversations where you can interact with professionals in your sector or others of in the rest.

Get trained and specialized staff

Approximately half of the professionals in this network are looking for employment, and are helped by this and other networks to promote their work activity.

Promote your products and services

You can promote your products and services by providing relevant content about your brand and also through advertising using LinkedIn Ads and Display.

Take advantage of LinkedIn is a trend

It is a good time for the LinkedIn network as a platform for disseminating content, placing itself above Twitter. LinkedIn content is maintained over time, while tweets are easily lost from user reading.

Improve your digital reputation

Improve your brand’s reputation by following a good content marketing strategy on this network, and take advantage of analyzing how your competitors do it without spending a lot of resources. Some other benefits of LinkedIn marketing are also important for you such as connect with influencers, show your work with videos, etc.