What is E-Commerce Marketing
E-Commerce Marketing is also known as Electronic commerce or internet commerce. It means buying or selling of goods and services and transfer of money and data for doing transactions.
E-commerce has made it easier to discover the product and sell it or buy it online. Independent freelancers, large corporations and even small businesses have benefitted a lot from this platform.
Different types of E-Commerce models
1. Business to Consumer (B2C):
When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).
2. Business to Business (B2B):
When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)
3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).
4. Consumer to Business (C2B):
When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).
Industry scope for E-Commerce
There is a huge scope in the industry for E-Commerce as it provides a lot of choices and makes it a lot convenient to shop from the ease of your home. There are some big E-Commerce companies that hire people to evaluate the user and business needs and convey them to the design team of implementation.
Benefits of E-Commerce
• Customers need not travel to the market to buy the products they need.
• It helps in reducing the cost of the product.
• It is time-saving as well.
• The customer gets to choose from a wide variety of options and some great offers.