Google AdSense is an advertisement program that publishers use to increase traffic to their website by posting an ad on a relevant website that is visible to the audience. It is a very easy process of inserting a small amount of coding on the relevant website to display your ad on it.

How does it work?

It all starts with the advertisers who want to post their ads on other websites or webpages for more traffic. Once they choose the relevant website for the ad posting, they put a small code as per space and technology available on the website. Then they start paying as per the CPC (Cost Per Click) method. Both the parties set a per-click cost and then the business starts.

Scope in the industry

There is a huge scope in the industry for Google Adsense if you know how to perform in this marketing strategy. You need to learn the planning of posting the ad in the right direction and getting potential customers. You need to keep yourself updated with the google updates and you need to be creative as well.

Benefits

• You can post your ad on more than one website
• Easy and fast to use.
• Potential customers visit your webpage or website.
• Higher conversion rate
• No product required for the ad.