How to choose a digital marketing institute in 2020

How to Choose a Digital Marketing Institute in 2020?

How to choose a digital marketing institute in 2020?

Digital marketing has an enormous opportunity in the coming years. As we all know more than 80% of the offline businesses are not listed online in India.

So the mentality is changing day by day and now people have started taking interest in online marketing.

And if you talk about the opportunities of digital marketing in 2020 then you will be surprised to know that. Digital marketing is a tactic, use to promote businesses online.

As a digital marketer, you can earn handsome packages through clients or you can start your own business.

What if I tell you that Digital marketing is the future? sounds weird? I know but after having years of experience in this field I can tell you that India has a great potential in Digital marketing in the coming times.

What is digital/online/Internet marketing?

Digital marketing is a strategy for promoting and selling online or offline products and services.

By applying internet marketing strategies like SMO (Social media optimization), SEO (Search Engine Optimization), Content Marketing and Email Marketing.

It’s a great career option for those who want to start a career in IT Industry.

Digital marketing is similar to traditional marketing, in both, we will have to apply strategies and set plans to target an audience suitable for the business.

Why you should choose digital marketing as a career in 2020?

Read Also – What is Digital Marketing and How It Works?

It depends on individual interest, if you have any previous knowledge then you are good to go with the course. But if you don’t know anything then try to understand the different modules. Digital marketing has its own different sections or you can say separate career opportunities.

What are some Different Career opportunities in digital marketing in 2020?

You can make a career out of each and every section/module when it comes to digital marketing. Like

  • Digital marketer
  • PPC expert
  • SEO/SMO expert
  • Content writer
  • Blogger
  • Start your own online business

After knowing all the benefits and opportunities of digital marketing you must be thinking, how to make a career out of digital marketing?

To learn digital marketing you will have to join an authorized institute. Or you can learn it from online through Udemey or Coursera.

But my suggestion would be an authorized institute because you will get to know a lot through practical lessons. And you will meet new people, and through interaction, you can learn and earn something new or you can share your knowledge as well.

Choosing a digital marketing institute is very difficult nowadays, people get confused with a lot of things. According to the current industry requirements, I can suggest you something that you can keep in mind.

Read Also – Digital Marketing vs Traditional Marketing – Which One is More Effective 2020

Some of the most important Sections and Modules you will need to focus more while learning Digital marketing.


  1. WordPress full-fledged

WordPress is a CMS (content management system) company, which provides a user interface to create websites and blogs.

Nowadays WordPress is the best CMS available online. Being a digital marketer you will have to understand and master the WordPress dashboard.

Why WordPress is the best CMS in 2020?

  • Easy to use.
  • User-friendly interface.
  • Easy customization.
  • Easy to manage content.
  • Also, provide developer mode to design a website accordingly.
  1. SEO (Search Engine Optimization)

SEO (Search Engine Optimization), in basic terms SEO is a tactic used to increase the search visibility of online business or Website. It includes 3 main subtopics.

  • On page

On-page optimization is basically a way to optimize the content for better rankings.

  • Off-page

Off-page optimization is a way to build website authority by linking websites to each other.

  • Technical

Technical SEO means you will have to make the website error-free and index friendly. It includes SSL setup, mobile-friendly website, and a well-structured designed website.

  1. SMO (Social Media Optimization)

Social media optimization is a technique used to promote business on social media (Facebook, Instagram, Pinterest, Reddit and Linked in).

The main purpose of SMO is to make brand visibility. You can promote businesses organically or you can run an ad campaign for rapid growth.

  1. Content marketing

Content marketing is an approach of creating content (Videos, Audio, Articles and Graphic), and to make it relevant for the users. You will need to learn this to become a perfect digital marketer.

  1. PPC integration

PPC (Pay-Per-Click), basically it’s a way to get targeted paid visitors for online business.

Every time a visitor will come the website owner will have to pay some money to the advertiser. So, PPC integration needs a professional who can integrate it in an efficient manner.

  1. Basic website designing

Being a digital marketer, if you are able to design websites then it’s a great thing. Nowadays companies are looking for a multi-skilled and focused employee. So, it’s better to enhance your skills and learn something new every day.

  1. Blogging

Blogging is a way to share knowledge on a particular topic in the form of a niche website.

In today’s world blogging itself is a huge topic. All you have to do is just select an interesting topic and do research on it and create a blog.

There are many people who make corers of money every month just by blogging.

Read Also – Importance of Digital Marketing for Business 2020

12 Key tips to choose the right Digital Marketing Institute in 2020:

  1. Check out the Legitimacy of the institute

Legitimacy is a term defined as the lawfulness or authenticity of anything. Legitimacy plays an important role in every field. That’s why you need to keep it in mind. Before enrolling in the institute check out if the institute is legalized or not.

  1. Ask for a Demo class (Demo class will be free of cost)

Ask for demo classes, through demos you will get to know more about the institute and their course structure. And don’t forget to clear your doubts regarding the course.

  1. Check the course Duration and Length

Before picking any course initially choose how much time you can give to course and afterwards pick the course that suits best to your needs accordingly. It totally depends on you what you want to learn and what you don’t feel worth learning.

  1. Find out the latest and up to date course modules

Latest course modules are basically whether the course is up to date or not. You don’t need to learn unnecessary things which don’t work anymore.

  1. Communication

Communication plays an important role when it comes to online marketing or digital marketing.  So, find out whether the officials have better communication skills or not.

  1. The course should be upgraded according to the current industry requirements.

Voice search is the most key thing nowadays, check out whether they have updated their modules and courses according to the latest industry needs or not.

  1. Course reviews play an important role

Go to their online portals and find out how people are feed-backing them. Reviews play an important role in online marketing. Like you purchase stuff online by analyzing reviews the same you should do while choosing any institute for any course.

  1. Course fees and curriculum

Digital marketing course fees differ from institute to institute. Do research before enrolling the course, you may find a better option at low fees.

If you compare to the online courses you may find offline courses are expensive. But it depends on the individual how he/she feels comfortable learning.

Also, look out the curriculum, they may have unnecessary modules like Black Hat SEO but it still works and it is temporary. By applying black hat SEO techniques you may harm your website because google knows everything.

It is a huge company you can’t fool them for a longer time, once your website will be notified they will penalize your content and your website.

  1. Check out job placement status

Digital marketing has excellent job placement opportunities. The different module has its own job opportunity. So, check out their achievements, you may want to know whether any of their students get placed anywhere or not.

  1. Beware of Fake certification

If any institute claim to provide certificates like Google Adwords, Facebook certificates, then that institute wouldn’t be a good option for you. Because they are faking it. These types of certificates are only provided by the company. You can check out their website for more details.

  1. Figure out your interest then join

First, do complete research on your interested module. As I have already mentioned that Digital marketing is a huge field every steps and technique need a separate professional. Find out your interest first focus on that only after mastering it then go for the second one.

Read Also – Who Can Join Digital Marketing Course 2020?

This is how you should learn Digital marketing serially in 2020.

  1. Go for WordPress full-fledge

This course will include, basic website setup and website designing (Theme customization), Post and page management and etc.

  1. Content Marketing

This course will include content writing, graphics/image-making (Basic) and Video/Audio making.

Basically, in this course, you will understand how to create user-friendly content and make it relevant for the users.

  1. SEO (Search Engine Optimization)

In this course, you will learn how to optimize content for better rankings. The course will cover major topics which are On-page and Off-page optimization.

In On-page optimization, you will understand the basics of content optimization tactics. And in Off-page you will learn to create different types of backlinks for your website to increase search visibility and Authority of the websites.

  1. SMO (Social Media Optimization)

This course will explain to you everything about how you can promote online businesses and website to generate income and in-courage people to buy products and services.

These are the basic one you should learn first before going further.


Digital marketing is a great career opportunity for 2020 and beyond. According to digital marketing is in the top 5 as a career opportunity in 2020.

Don’t get confused, if you are interested in this course first do complete research and then join a legitimized institute to pursue it. But keep one thing in mind consistency is the key to Build a successful career in Digital marketing.

Try to learn things as fast as possible and do everything practically. Digital marketing is all about applying strategies to make money online. So, my suggestion would be to start your own project while doing the course.

Check Out:-  Digital Marketing Institute Delhi

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